Tell stories to change the world

Change isn’t just about policy – it’s about narrative. In this video, I explain the storytelling method that can transform public opinion and reshape our politics. Drawing on a centuries-old narrative structure – and even Jane Austen – I show how we can tell stories that move people, overcome political obstacles, and demand real solutions to problems like inequality, poverty and the climate crisis.

You don’t have to be an expert – you just have to care. Start telling your story. It’s how we win.